The Store of the Future for Bed Bath & Beyond

Here is a series of animated brand storytelling videos we produced and creative directed for the launch of Bed Bath & Beyond’s Stores of Future and for the re-brand of the Christmas Tree Shops; a new concept called andThat! in Kennesaw, Georgia. These consumer facing digital signage videos were created to play in a loop as customers wait at check-out on big cinematic 3×3 55″ monitors or as they enter a concierge area in the store on 2x2x55″ or single 46″ monitors. The live versions do not have sound as there is too much ambient noise or store musak playing in the stores. The idea is that each customer would have their own individual take-away as they walk by in 6-10 seconds and maybe giggle at some of the humor or be inspired by seeing a different voice from the brand; while still being reinforced by their deep selections of everyday items or perhaps learn about services they were not aware of and beyond!