For a new point of sale product called Groovv terminal one launch I  directed the UX, content education site strategy and site design for two main audiences: Small Business Owners and Apple consultants and Apple Store employees . So they all can learn about the benefits of this EMV secure small business product. 

Client: BNO, Somerville, NJ

As part of this product launch we also directed the animation and scripted the Apple education video for the academy which you can watch here and check out Groovv Academy here.