In 2013 working with The Vidal Partnership as a contractor I conceived, produced and executed 360 degree branded social content platform for Rémy Martin. This program was designed for the spirits brand to take back their 700K+ facebook fans into owned customer relationship management (CRM) program. Currently I am expanding this program to Jamaica and the Dominican Republic. Fans of the brand were asked to enter a sweepstakes for a VIP trip to New York City. For this program we hired the writers and developed the editorial process for the sharable content from the Ringleader Playbook.
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